Jennifer Ball is Chief Operating Officer for Central Atlanta Progress, Inc. (CAP) where she directs urban planning, economic development, transportation and sustainability initiatives to expand Downtown Atlanta’s economic vibrancy and quality of life.​
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Recent notable initiatives under her direction include the development of the Atlanta Arts & Entertainment District; stewardship of the Stitch vision plan; the Atlanta Streetcar Development and Investment Guide; the Downtown Atlanta Master Plan; and the on-going implementation of $40 million worth of public space placemaking and capital improvements.​

Jennifer has been named a member of the Atlanta Business Chronicle’s “Up and Comers: 40 under 40” group of promising young leaders. She is a founding Executive Committee member of Sweet Auburn Works, Inc. and has served on the Georgia Tech Alumni Association Board of Trustees. Additionally, Jennifer is a member of the Urban Land Institute and a founding member of the Atlanta District Council Young Leaders Group. Jennifer has been a guest lecturer at Georgia Tech’s City and Regional Planning program and a presenter at national and local conferences on topics ranging from downtown economic development and business improvements districts to transportation planning and plan implementation.​
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Jennifer received a Bachelor of Science degree from the Georgia Institute of Technology College of Architecture and a Master of City Planning degree also from Georgia Tech.